Is Settings S.M.A.R.T. Goals Lame? Brendon Burchard Thinks So!

International bestselling author and leading personal development trainer, Brendon Burchard, believes that it is lame to set S.M.A.R.T. goals and he goes on to tell us how not to set goals.

There are numerous proponents of the S.M.A.R.T. goals process. As most readers will be aware, S.M.A.R.T., when referring to setting goals, is a mnemonic acronym which usually means; Specific, Measurable, Achievable, Relevant and Time-bound. There are several other variations around, dependent upon the meaning which some author’s may choose to attach to some letters.

For the purposes of this review, we’ll use the acronym above. Advocates will provide several supporting arguments, many of them quite valid. You’ll hear things such as; the process increases productivity, keeps you or an organization on target with the bottom-line being, that the process increases the level of successful outcomes.

Conversely, opponents to this model will offer counter arguments, which include the process being; a waste of time, inflexible, uninspiring or just plain stupid to name a few. In this video, Burchard offers his take on how not to set goals and why he believes that S.M.A.R.T. goals are lame.

He states that it is scary to him how our culture got wrapped up into setting S.M.A.R.T. goals and goes on to say how we are in this realistic culture now where we are dominated by goals, spreadsheets and other great left-brain things.

He wants us to change from this culture, which he believes inspires no heart, no drive and no courage. Burchard believes in no uncertain terms, that we should all have inspired goals and he explains it in his usual down-to-earth, highly energetic style that will certainly get you thinking.

Food for thought!

Original Source: In this short video, leading personal development trainer and bestselling author Brendon Burchard explains why he believes that setting S.M.A.R.T. goals is lame and he tells us how not to set goals.

5 thoughts on “Is Settings S.M.A.R.T. Goals Lame? Brendon Burchard Thinks So!”

  1. Thanks for the post and the video Mike.
    Brendon Burchard always has a knack for making things easy to understand. 🙂

  2. Thanks for sharing this Mike. It’s really interesting to hear his views on SMART goals and in lots of respects he is right. When I was teaching SMART goals were everywhere and drove everything in school. They do have their uses but they are limiting as Brendan says.

    I like Brendan’s DUMB goals though I’m not sure that they’ll be taken up by businesses or schools!

    Off to dream big and create some DUMB goals to inspire me and create my future:)

    1. Thanks Amanda. I like his “dumb” goals too. Have to agree with you though re-businesses and schools. Never mind, we’ll go ahead and do our own anyway.

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