Episode 344: Automating Your Path to Business Excellence with Clate Mask

How do you take someone from being a brand-new lead to a raving fan? And how do you do it in a way that allows your business to grow without becoming too reliant on your time and effort? The answer for most (smart) digital marketers lies in automation.”

Interesting video regarding: Automating Your Path to Business Excellence with Clate Mask by the Digital Marketer team that I found on the DigitalMarketer YouTube channel.
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Automation can be very personal as you take a potential new client from lead capture to lead conversion and then even life cycle automation. Understanding how your CRM interacts with your database is also crucial as you set about creating something that doesn’t require you to be there all the time.

Clate Mask is the CEO and Co-Founder of Keap, a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.

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Automating Your Path to Business Excellence with Clate Mask
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