Mass Movements & The Nature Of Marketing

“It’s one of the most influential books on marketing I’ve ever read. Yet it isn’t on marketing whatsoever. The True Believer, by Eric Hoffer. The insights it provides on the human mind are incredibly potent in the hands of any…

Jay Abraham and Rich Schefren Live: Hot seats and Rich’s book notes on The True Believer

“In this video, I shares insights from one of the most influential books i’ve ever read (and surprise surprise it’s not a marketing book): Eric Hoffer’s The True Believer. Also, Jay Abraham, whose helped thousands of small businesses explode their…

Todd Brown and Rich Schefren Live: Swipe Files

“If you haven’t already grabbed one of the 250 sets of the Decade-Plus Swipe Files yet, then you need to watch this video. (More than 77 copies are already gone) This week, Todd’s sharing a once in a lifetime opportunity…