Press releases were once the domain of a select few media industry professionals. Now, PR is a vital part of any entrepreneur’s marketing strategy. But that means it is a double-edged sword. There are a right way and a wrong…
Author: Dave Lynch
Dave is a freelance writer, proofreader and copyeditor. He is a keyword research ninja and really needs to start running again before he gets stuck behind his desk. Visit Dave's Website
How To Deal With Social Media Marketing Overwhelm
Social media has become a major player in marketing. It was always going to happen. Business must go where its market is. But just like there are a myriad of businesses to choose from, so are there a ton of…
PR Isn’t Just About Press Releases, It’s About People
Many of us have been pitched the idea that by writing a press release and submitting it to an online PR site, we are doing all sorts of crazy wonderful stuff for our business or product. The truth is, we’re…