Competitive Edge

5 Ways To Determine Your Competitive Edge Online

The internet going mainstream has led to many changes in the business world, one of the biggest being online marketing.

Suppose you have a business located in San Jose, California, and need help marketing your business online. In that case, Boomcycle can fulfil your need. Boom cycle is a Search Engine Optimization(SEO) agency located in San Jose, CA, adept and knowledgeable about San Jose online marketing.

As someone running a business, you should know what gives you an edge over your competitors. If you wish to look at what you need to set yourself apart from your competition, this article can show you that.


One of the most important things you need to do well is your website. Having a good website is a must for any business looking to market their business. It should be the easiest way for customers to gain information about your business.

Home page

Having a good and catchy homepage is a must, as it’s the first thing anyone visiting your site will see. The homepage also gives the customer an idea of how professional or trustworthy your business is. The homepage doesn’t need to be fancy, just something that gives out a positive image.


Accessibility over here refers to how easy it is to navigate your website. It is essential to have a website that isn’t too complicated to navigate as that can scare many potential customers away. The main thing to look at here is that anyone that opens your website should be able to navigate it and easily find what they are looking for.

Contact information

Having a place where customers can see all your other contact information and social media information is something every website needs to have in case they need to contact you directly.

Social Media

Social media is one of the most significant inventions of the 21st century and has completely changed how online marketing works. Nowadays, you can find all sorts of ads all over social media websites. More and more companies are taking advantage of that. Social media is one of the most marketable mediums because it’s used by almost everyone and is the most accessible.

With people spending so much time on social media, properly marketing and attracting customers there can give you a massive edge over your competition.

Search Engine Optimization

Search engine optimization is making your site more visible to people when they search for it. You want your website to pop up on a google search when someone searches for a word related to your business. Search engine optimization is a useful and impactful tool for bettering your business and marketing it further. Companies such as Boomcycle are perfect for handling this and promoting your business so your product can be sold to more people. SEO is one of the most critical factors and includes many other variables. Getting help from outside companies to optimize your website is the best and most time-saving solution.

Customer Support

No matter what the business, customer support and customer service are some of the most important things to consider in your industry. The way a company treats its customers and responds to complaints or queries can give a very good idea of the company’s image. Online customer support is something that keeps on growing as time goes on, with more and more companies turning towards it. Some websites have live chats in which any complaint or query you have can be discussed, and a solution can be offered asap. The benefit of having quick customer support is very high because even if your product or service has something lacking, if the customer’s complaint is addressed quickly, that might still make them come back to you or make you stand out from your competitors.

Up to date content

It is essential to constantly update your content from time to time as a lot of information can get outdated quickly. Continually updating your website for up-to-date information and trends is an excellent way to be more relevant. A perfect example of this is when companies use some trend and adapt according to that. Online customer support is a good example of this. Its increase in popularity meant that more and more businesses started using it.

What do you think? Add your thoughts and comments below.

5 Ways To Determine Your Competitive Edge Online

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