What Does Google Do About Duplicate Content & How Do They Rank It?

When asked how Google handles duplicate content, Google’s Matt Cutts stated that “…for the most part, duplicate content is not really treated as spam. It’s just treated as something that we need to cluster appropriately. And we need to make sure that it ranks correctly.”

So what does all that mean to website owners? According to Cutts, somewhere around 25% or 30% of all content on the web is duplicate content anyway.

This means that if Google made the assumption that all duplicate content was spam and took action to penalize those sites displaying duplicate content, then the result of any such changes would more than likely hurt Google’s search quality rather than help it.

This in no way means that Google wouldn’t penalize spam sites as such, it means that they are attempting to be more discerning about which version of the content gets the higher ranking.

Watch this short video to learn more. Cutts breaks it down simply and easily and he also explains it without using a lot of “tech jargon”.

Original Source: Google’s Matt Cutts explains about duplicate content. Google Webmasters Official YouTube Channel

3 thoughts on “What Does Google Do About Duplicate Content & How Do They Rank It?”

  1. It is interesting that he discusses RSS feeds, especially since Google set up their “Google alerts” in just that manner. The feed went to your google account for “future reading” and could also be redirected to feed your blog, Twitter, Feedly or other venues. When this first came out no one had heard of content curation and so just the raw RSS feeds spread Google alerts all over the web. Duplicate content has been very misunderstood and a number of well meaning internet marketers added to the fear and confusion by declaring it would get your site banned. Thanks for sharing Mike.

  2. So many bloggers and site owners are terrified of duplicate content penalties. This video helps to explain how Google looks at it. Thanks Mike for finding an answer to something that has worried me in the past. He gives great examples of what is spam and what isn’t

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