Matt Cutts Explains What The Ideal Keyword Density Of A Website Page Is For Modern Day Search Engines Like Google

There are a lot of factors that go into SEO and how high a page or post will rank. This includes things like: domain name, long tail keywords, images, videos, annotations and keyword density.

SEO becomes a delicate balance of this and a few other factors such as LSI keywords, headline tags and a few more. Of course, Google does not reveal what exactly goes into their algorithm, heck, none of the major search engines will, but, one of the most mis-understood is keyword density.

Keyword density gets a bit of focus because it relates to the old saying, “Too much of a good thing.” What is density? It is simply how many times your primary keyword is used in the body of the page or post. This reminds me of the story of the 3 bears from Little Red Riding Hood: not too little, not too much, but JUST RIGHT.

All of the major search engines use keyword density as a factor in how high any given post will have based on the targeted term. In this presentation from Google Webmasters over at YouTube, there is a pretty good review of exactly how to maximize the effectiveness of density, but not overdo it.

Original Source: There is a great resource section from Google over on the Google Webmasters page on YouTube. Original video presented by Matt Cutts

6 thoughts on “Matt Cutts Explains What The Ideal Keyword Density Of A Website Page Is For Modern Day Search Engines Like Google”

  1. I believe that a well themed page in terms of the keywords and phrases it includes can make a difference but it very much depends on what your competition are doing and how much authority they have. No amount of optimisation on this front is going to leapfrog you over even semi-optimised GOV, EDU and other big sites.

    1. So true Steve…I tend not to give it much thought and more emphasis on content delivery vs is the title potentially searched for then writing content based around a long tail keyword.

      I guess it comes down to objectives for whatever site it is and what the goals are?

  2. Nice post. It’s amazing how you can still see some sites that are “keyword stuffed” to the hilt.

      1. I’m guilty of having done it too William. I used to do the meta tags, all of the content and anything I could possibly think of back in the day. It used to come up OK in the search engines at that time. Can look back and laugh now.

Comments are closed.