Kenneth Cukier Says: Big data Is Better Data

Kenneth Cukier Says: Big data Is Better Data

What is the value of big data to you?

Data Editor at the Economist and co-author of “Big Data: A Revolution that Will Transform How We Work, Live and Think” and “Learning with Big Data: The Future of Education,” Kenneth Cukier, believes that more data allows us to see new, to see better and it allows us to see different.

Bold words indeed! Nevertheless, Cukier backs them up with some solid arguments. Anyone who is involved in marketing or sales, online or offline, understands the value of solid data relating to their particular industry or niche. Not to mention the invaluable information it can provide as a catalyst for best practice CRM.

How does what’s next for machine learning and human knowledge relate to your particular area you may well ask? Well, it may mean nothing or absolutely everything, dependent upon your perspective.

We are already aware of the huge leaps forward that technology takes on a regular basis. Comparing the past to the present, Cukier says that; “Searching it is easier. Copying it easier. Sharing it is easier. Processing it is easier. And what we can do is we can reuse this information for uses that we never even imagined when we first collected the data. In this respect, the data has gone from a stock to a flow, from something that is stationary and static to something that is fluid and dynamic.”

All very true of course. One thing is for certain, even if Cukier is only half right, which is highly likely, then it will change the course of the world as we know it today, not to mention the future.

Some examples he gives in the video include, how data can be used to provide a sort of fingerprint of your body, which if not matched exactly, could prevent would be car thieves from stealing cars. Another example is of how Amazon’s algorithm allowed it to collect all kinds of data, which helped to propel it in becoming the largest Internet-based company in the United States and still growing.

Again I ask, what is the value of big data to you? Watch this thought-provoking video and you might gain some inspiration for potential opportunities, which you have not thought of previously.

Original Source: In this video, Data Editor at the Economist and co-author of “Big Data: A Revolution that Will Transform How We Work, Live and Think” & “Learning with Big Data: The Future of Education,” Kenneth Cukier, tells us what he thinks the future of big data-driven technology and design will be.