Going Viral: Jonah Berger Key Steps To Making Things Catch On And Become Contagious

Thanks to the Internet, more and more people are aware of what the term “viral” means, when used in the context of an idea or “thing” that is circulated rapidly and widely. For example an uploaded video that attracts thousands of viewers in a short space of time.

“Things” going viral and becoming contagious are not just limited to the Internet however and the term can be equally applied to offline examples in the same context.

Based on his extensive research, Jonah Berger believes that the key to making things popular begins with the message itself.

Berger suggests that there are six key steps that make things and ideas contagious and he uses the acronym “STEPPS” as way of teaching these. Social Currency, Triggers, Emotion, Public, Practical Value and Stories.

Regardless of what line of business you are in, if you’re looking for ways to make your products and ideas catch on and become contagious, these steps may assist you in getting people to share your products or information quickly.

Original Source: Jonah Berger presents his “STEPPS” process for making things and ideas catch on in this Talks at Google Video

6 thoughts on “Going Viral: Jonah Berger Key Steps To Making Things Catch On And Become Contagious”

  1. I think this is proof that everything old, at some stage is new again. What Jonah Berger is pointing out here is that “Word of Mouth” is not just powerful, but is something advertisers have aimed to achieve for like forever. I have to say that I had never thought about something going viral as being “Word of Mouth”, but in essence, I guess that is what it really is. Great share Mike.

  2. Hey Mike, I enjoyed this one immensely. For a lot of us finding the right approach, the right triggers to have a viral engagement is often difficult, this points the way to learning and finding a way to make it replicable. Thanks for sharing.

  3. Thanks for this Mike another great find : ) – I listened to Professor Berger recently on Social Triggers Podcast, certainly knows his stuff and insights from years of research I need to get a hold of his book, been meaning to get a hold of it for some time now.

    1. Having listened to the information that he shared, I think that I’ll be getting the book too William. 😉

Comments are closed.